IRONMAN WORLD CHAMPIONSHIP

I bet you thought this was a campaign for a certain billionaire superhero. Nope, it's a campaign for a different kind of superhero. The kind that dares to go to a destination defined by relaxation to willingly suffer. 

Postcards
Snapchat Filter

A Snapchat filter will appear the day of the competition reminding everyone to tune in.

 
 

Copywriter: Lesley Scheuermann

Illustrator: DJ Murphy