Dove -
Purpose Event
45% of teenage girls globally drop out of sports by the age of 14 - and low body confidence is the #1 reason why.
The goal? To reinforce Dove’s commitment to keeping girls in sports and making sports a place where all girls can thrive & feel like they belong.
How? With an immersive experience that breaks into sports culture on the ground in Las Vegas ahead of the Big Game. Two teams of young girls took the field in an honorary flag football game that drove awareness of the alarming rate at which young girls’ are dropping out of sports. Hero talent Venus Williams and Steve Young were our coaches, cheering on our confident girls. We even surprised them with a special guest, music and fashion icon Ciara. There were tears, it was amazing.
